Senior Creative Officer
Queensland Government, Department of the Environment, Tourism, Science + Innovation
August 2024 - present

• Confidently stepping into team and project management roles when required.

• Championing industry best-practise, challenging the status-quo and setting new standards for creative output of public service.

• Leading the creative direction of public-engagement and behaviour change campaigns, then producing high quality artwork for advertising placement.

• Understanding the wide variety of comms channels across a vastly complex organisation, and tailoring creative approach to the audience of each.

• Conceptualising, developing and rolling out beautiful sub-brands, campaign artwork and day-to-day design requirements within a complex brand architecture.

• Implementing new project management tools, creative software solutions and streamlining workflows to optimise our efficiency as a team.

Senior Graphic Designer
Imagine Learning (UK)
April 2023 - June 2024

• Long-term contract role with global leader in the education sector.

• Focused on layout, styling, typography, and general design of math textbooks.

• Created bespoke vector illustrations consistent with existing brand identity.

• Collaborated with in-house team to prepare highly technical print files for production.

Graphic Design Manager
Queensland Music Trails
October 2022 - April 2023

• Lead design role with an ambitous state-wide music and culture events programme.

• Built solid foundations for this new role by establishing effective workflows with other teams, introducing creative briefing process and creating design asset libraries.

• Helped launch new brand identity - both internally and externally.

• Sought buy-in from rest of business and brought internal stakeholders along on the creative journey by running brand identity presentations and workshops.

• Rolled out new visual ID across huge volume of events programme marketing collateral including video, motion graphics, digital, OOH, social and traditional print. 

• Working to short lead-times in a fast-paced and energized start-up style environment.

• Managed projects and relationships with external creative and media partners such as TVC producers and creative agency.

Senior Graphic Designer
Leukaemia Foundation
March 2021 - October 2022

• Hugely rewarding senior designer role at much-loved national not-for-profit.

• Chief custodian of visual brand across organisation.

• Led the development of several sub-brands including podcast series and public-facing fundraising campaigns.

• Consulted on design of new digital patient support platform and produced suite of bespoke hand-drawn illustrations for core brand.

• Created motion, video and illustration identity.

• Produced vast array of work from printed patient resources, out-of-home ads, organic social and filler content to explainer videos, animations and vital informational

• Collaborated with leading healthcare professionals to develop engaging yet accurate and impactful resources for the blood cancer community.

• Guided senior leaders in creative direction and provided human-centric design solutions to the organisation.

Senior Graphic Designer
University of Queensland
July 2017 - March 2021

• Managed creative output for entire business including 9 retail outlets, core brand, flagship events and internal comms.

• Managed Junior Designer and contractors.

• Built Style Guides and created brand identities.

• Produced engaging marketing materials for both on and offline applications.

• Handled multiple projects concurrently.

• Scoped work and collaborated with project leads to understand needs and manage expectations.

Designer & Product Developer
Love Henry
May 2016 - April 2018 

• Designed and developed seasonal fashion ranges for premium, low-volume boutique childrenswear brand.

• Consistently broke sales records with original placement graphic styles.

• Approved fabrics and trims for mass production.

• Conducted sourcing / buy trips and supplier meetings in China.

• Exhibited and sold at trade shows in Sydney.

Fashion Designer
Wilson Design, Source & Supply
June 2013 - September 2015

• Progressed from graduate level to mid-weight designer in under 2 years.

• Achieved personal milestone of 1 million pcs graphic tees designed and developed for Primark in Europe and the States.

• Managed critical path of production on mass scale end-to-end, on time and on budget.

• Set creative direction of multiple brands based on trend forecasting, market research and sales.

• Regular comp-shopping / market research trips in Paris and London.

• High volume of placement graphics drawn from original ideas, based on client needs.